Firstly, let us say we are honoured to be breaking bread on the first blog post on the new The Lab website. Needless to say, we think it's pretty goddamn-fantastic, but we're biased here at Dream & Do as we've designed and built the beautiful thing!
So... WELCOME to the new, wonderful, ever-lovely site for THE LAB. Here you'll find everything you need to know about the salon, the girls and their wonderful services, but also your one-stop-shop for all things beauty. I'm talking foundation, lipstick, books and gifts - it's all here, so get online gurl and shop your heart out.
We were incredibly excited when we were brought onboard to design and build a lip-smackingly delicious website for The Lab. Not only were the girls fabulous, but the brand itself was killer, and we loved their cheeky nature and #girlgang vibes.
We firstly worked with the girls to really understanding their deeper purpose and values, after all, customers don't buy what you do, but WHY you do it. After discovering the girls purpose we worked from there to create a site that not only spoke to the The Lab's many customers and fans, but also created an amazing customer experience for those wanting to buy the lovely products. We wanted to emulate the incredible service received inside the salon on the website, so their brand identity and service was consistent.
Who are we you may ask? Dream & Do is a creative agency for start-ups, business visionaries and dreamers everywhere. With the right branding and visual communication, we turn your ideas in to reality, creating the future you’ve always imagined.
If you're a start-up, we collaborate with you to build your brand from scratch. If you’re already in business, you might be in need of a brand evolution or revolution (just like we did with The Lab).
We work to inspire, delight, and sell. You dream, let’s do!
Thank you to the beauty girls at The Lab for giving us the opportunity to work with them - it's clients like you that make it all worth while.
Love, the Dream Team xx